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Asymmetric Wholesale Pricing: Theory and Evidence
Ray, Sourav; Haipeng (Allan) Chen; Bergen, Mark E.; … - In: Marketing Science 25 (2006) 2, pp. 131-154
Asymmetric pricing or asymmetric price adjustment is the phenomenon where prices rise more readily than they fall. We offer and provide empirical support for a new theory of asymmetric pricing in wholesale prices. Wholesale prices may adjust asymmetrically in the small but symmetrically in the...
Persistent link: https://www.econbiz.de/10008788240
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Governance value analysis and marketing strategy
Ghosh, Mrinal K.; John, George - 2009
Persistent link: https://www.econbiz.de/10003836034
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Learning from a service guarantee quasi experiment
Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
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When should original equipment manufacturers use branded component contracts with suppliers?
Ghosh, Mrinal; John, George - In: Journal of marketing research : JMR 46 (2009) 5, pp. 597-611
Persistent link: https://www.econbiz.de/10003896198
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Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei; Narasimhan, Om; John, George; Dhar, … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.; John, George - In: Handbook of business-to-business marketing, (pp. 54-72). 2012
Persistent link: https://www.econbiz.de/10009500202
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Bonuses versus commissions : a field study
Kishore, Sunil; Rao, Raghunath Singh; Narasimhan, Om; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
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A theoretical and empirical investigation of property rights sharing in outsourced research, development, and engineering relationships
Carson, Stephen J.; John, George - In: Strategic management journal 34 (2013) 9, pp. 1065-1085
Persistent link: https://www.econbiz.de/10009789497