An empirical investigation of private label supply by national label producers
Jack (Xinlei) Chen; Om Narasimhan; George John; Tirtha Dhar
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Jack Xinlei ; Narasimhan, Om ; John, George ; Dhar, Tirtha |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 738-755
|
| Subject: | Handelsmarke | Store brand | Markenartikel | Brand | Vertriebsweg | Distribution channel | Milchprodukt | Dairy product | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652588