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The evolution of consumerism in the marketing education : a critical discussion based on Mezirow's critical reflection

Spais, George S. - In: Handbook of research on consumerism in business and …, (pp. 45-77). 2014

Persistent link: https://www.econbiz.de/10010354748

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009127175

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10003960662

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10009554740

The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity

Spais, George S. - In: Cases on SMEs and open innovation : applications and …, (pp. 1-20). 2012

Persistent link: https://www.econbiz.de/10009405304

How does "3-D Negotiation" move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?

Spais, George S. - In: Journal of promotion management : JPM 20 (2014) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10010343558

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10010004515

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10009881594

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009881676

The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertisin...

Spais, George S.; Papakonstantinidis, Leonidas A. - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 372-404

The research aim of this paper was to measure the value of the 'triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first...

Persistent link: https://www.econbiz.de/10010816975