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Not all negative emotions lead to concrete construal

Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430

Persistent link: https://www.econbiz.de/10011428926

Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments

Winterich, Karen Page; Morales, Andrea C.; Mittal, Vikas - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 343-360

Persistent link: https://www.econbiz.de/10011337129

Protect thyself : how affective self-protection increases self-interested, unethical behavior

Winterich, Karen Page; Mittal, Vikas; Morales, Andrea C. - In: Organizational behavior and human decision processes : … 125 (2014) 2, pp. 151-161

Persistent link: https://www.econbiz.de/10010485735

Protect Thyself : How Affective Self-Protection Increases Self-Interested Behavior

Winterich, Karen Page; Mittal, Vikas; Morales, Andrea - 2014

In this research, we draw on the characteristics of disgust — an affective state that prompts a self-protection response — to demonstrate that experiencing disgust can also increase self-interested, unethical behaviors such as cheating. This series of studies contributes to the literature...

Persistent link: https://www.econbiz.de/10014143897

Donation behavior toward in-groups and out-groups : the role of gender and moral identity

Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214

Persistent link: https://www.econbiz.de/10003880179

Power distance belief and impulsive buying

Zhang, Yinlong; Winterich, Karen Page; Mittal, Vikas - In: Journal of marketing research : JMR 47 (2010) 5, pp. 945-954

Persistent link: https://www.econbiz.de/10008666356

Do logo redesigns help or hurt your brand? : the role of brand commitment

Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84

Persistent link: https://www.econbiz.de/10003993613

When does recognition increase charitable behavior? : toward a moral identity-based model

Winterich, Karen Page; Mittal, Vikas; Aquino, Karl - In: Journal of marketing 77 (2013) 3, pp. 121-134

Persistent link: https://www.econbiz.de/10009747816

How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal

Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of consumer marketing 28 (2011) 6, pp. 438-447

Persistent link: https://www.econbiz.de/10009407562

How political identity and charity positioning increase donations : insights from Moral Foundations Theory

Winterich, Karen Page; Zhang, Yinlong; Mittal, Vikas - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 346-354

Persistent link: https://www.econbiz.de/10009684910

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