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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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All that glitters is not gold : how others' status influences the effect of power distance belief on status consumption
Gao, Huachao; Winterich, Karen Page; Zhang, Yinlong - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10011551009
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I'm moral, but I won't help you : the distinct roles of empathy and justice in donations
Lee, Saerom; Winterich, Karen Page; Ross, William T. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 678-696
Persistent link: https://www.econbiz.de/10010473404
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Accepting inequality deters responsibility : how power distance decreases charitable behavior
Winterich, Karen Page; Zhang, Yinlong - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 274-293
Persistent link: https://www.econbiz.de/10010401140
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Corporate ethical values and altruism : the mediating role of career satisfaction
Valentine, Sean; Godkin, Lynn; Fleischman, Gary M.; … - In: Journal of business ethics : JOBE 101 (2011) 4, pp. 509-523
Persistent link: https://www.econbiz.de/10009272281
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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Responsible research in business and management (RRBM) and the Journal of Public Policy & Marketing : connected through impact
Cross, Samantha N. N.; Gustafsson, Anders; Pechmann, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10012703052
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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.; Blanchard, Simon J.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011653731