Purpose – The purpose of this paper is to investigate the factors affecting the adoption of product virtualization technology (PVT) for online shopping small consumer electronics by applying a modified electronic technology acceptance model (e‐TAM) and tested model invariance male/female...

Purpose – Loyalty programmes are an important tool with which retail companies manage relationships. While the last 15 years have seen a broad dissemination of loyalty programmes in new sectors and new countries, since the early 2000s, both in the academic and managerial world, the power of...

Purpose – The purpose of this paper is to provide a general understanding of retail format choice among consumer electronics shoppers in the US market. Design/methodology/approach – US consumer electronics shoppers ( n =252) were surveyed via telephone. Linear regression was used to evaluate...

Purpose – The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the impact of “initial” store image on shopper trust and...

Purpose – The purpose of this paper is to examine the evolution of the quantity surcharge phenomenon as a conscious pricing policy as well as the resulting consumer awareness and reactions to quantity surcharges. Design/methodology/approach – The approach taken is a comparative analysis of...

Purpose – The purpose of this paper is to examine how the monetary value of a retail transaction (transaction size) impacts consumers' preferences for cash, debit and credit card payment modes. Design/methodology/approach – Drawing on the analytical and empirical literature on retail payment...

Purpose – The success of retail service innovations is contingent upon a thorough understanding of the antecedent factors that drive adoption intention. Using the example of a novel kiosk technology, the purpose of this paper is to analyze the antecedents of kiosk use intention and to find out...

Purpose – This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls. Design/methodology/approach – Data were collected from 342...

Purpose – This paper aims to investigate Chinese consumers' international outshopping motives from a culture perspective based on Hofstede's four cultural dimensions. Design/methodology/approach – Four international outshopping motives that may affect Chinese consumer's propensity of...

Purpose – The purpose of this paper is to identify website characteristics that affect customer evaluations and satisfaction with online stores at two interaction points – when the order is placed and after the order has been fulfilled. Design/methodology/approach – Using data collected by...