An investigation of Chinese consumers' outshopping motives from a culture perspective
Year of publication: |
2010
|
---|---|
Authors: | Jian Wang, Yong ; Doss, Samuel K. ; Guo, Chiquan ; Li, Wenjing |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 38.2010, 6, p. 423-442
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Consumer behaviour | Culture | Retailing |
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