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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always

Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126

Persistent link: https://www.econbiz.de/10010370690

"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?

Gill, Tripat - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10008697207

Convergent products : what functionalities add more value to the base?

Gill, Tripat - In: Journal of marketing 72 (2008) 2, pp. 46-62

Persistent link: https://www.econbiz.de/10003684126

Blame it on the self-driving car : how autonomous vehicles can alter consumer morality

Gill, Tripat - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 272-291

Persistent link: https://www.econbiz.de/10012315520

"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?

Gill, Tripat - In: GfK marketing intelligence review 2 (2010) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009893815

How accessories add value to a platform : the role of innovativeness and nonalignability

Gill, Tripat; Ma, Zhenfeng; Zhao, Ping; Chen, Yongjian (Ken) - In: European Journal of Marketing 55 (2020) 4, pp. 1103-1129

Purpose: This study aims to distinguish between the indispensable (software) versus discretionary (accessories) complementary products to a platform. It investigates the impact of accessories on increasing the perceived value and sales of a base platform. In particular, the role of two distinct...

Persistent link: https://www.econbiz.de/10012411458