Liu, Hefu; Ke, Weiling; Wei, Kwok Kee; Hua, Zhongsheng - In: Journal of Global Information Management (JGIM) 22 (2014) 4, pp. 34-53
Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on...