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Rebranding Thailand through football : food for thought?

Madichie, Nnamdi O.; Mbah, Chris - In: International journal of entrepreneurship and small business 25 (2015) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011398529

Rebranding Thailand through Football – Food for Thought?

Madichie, Nnamdi O.; Mbah, Chris - 2017

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...

Persistent link: https://www.econbiz.de/10014136496

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10009894827

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

A commentary on African business & economic environment in 2015

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 10 (2015) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10011418492

Sharjah Football Club (UAE) : still kings?

Madichie, Nnamdi O. - 2012

Persistent link: https://www.econbiz.de/10011456280

Arts marketing

Madichie, Nnamdi O. - In: Contemporary issues in marketing : principles and practice, (pp. 388-419). 2019

Persistent link: https://www.econbiz.de/10012134062

On the competitiveness of Africa : a paradoxical economic

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 5-10

Persistent link: https://www.econbiz.de/10011724416

Breaking the glass ceiling in Nigeria : a review of women's entrepreneurship

Madichie, Nnamdi O. - In: Journal of African business 10 (2009) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10003844482

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