The purpose of this paper is to provide fresh insights into rural artisanal activities in a developing world context. It highlights key determinants of the decision to engage in an artisanal business and the challenges that impact upon the growth of these activities

Purpose – The purpose of this paper is to bring the Nigerian woman from the margins of international obscurity by acknowledging the contributions of reputable academics from an emerging market context on a subject that has pervaded the global podium in recent years – i.e. women in...

Study level/applicability – This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also...

Purpose – This paper aims to highlight efforts of an emerging market economy, the United Arab Emirates (UAE), in complementing the International Renewable Energy Agency (IRENA) initiative. This is a growing phenomenon that has brought about a major shift in the international business landscape...

Purpose – This paper seeks to evaluate the impact of the country-of-origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London as...

In recent years, information technology (IT) - notably the internet - has been largely adopted on a commercial basis by businesses across the globe. This has been the case in both developed and emerging markets spanning various sectors including education (e-learning); retail (e-commerce); and...