Purpose – The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to this multimillion dollar industry in management research as opposed to being pigeonholed in the domain of...

Drawing upon the scant literature on women's entrepreneurship in the United Arab Emirates (UAE), this paper explores the motivations of women business owners in the country based on 10 in-depth interviews. Considering the patriarchal socio-cultural environmental context associated with the...

This paper is based on a personal reflection of a course tutor in the earlier years of his teaching career and obtaining a teaching qualification. The article is reproduced from a term paper on the importance of constructive alignment in learning and teaching in higher education - taken from the...

As the world embarked upon the Road to Rio (i.e., Rio de Janeiro), global attention to ‘saving the world from itself’, became renewed. In a bid to cut back the carbon footprints for which the Middle East is renowned, it is interesting to see that a member of the United Arab Emirates (UAE)...

Purpose – The purpose of this paper is to bring the Nigerian woman from the margins of international obscurity by acknowledging the contributions of reputable academics from an emerging market context on a subject that has pervaded the global podium in recent years – i.e. women in...

Study level/applicability – This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also...

Purpose – This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport. Design/methodology/approach – By drawing on a mixture of interviews, personal...

Objectives - The purpose of this paper is to highlight the strategies being undertaken by higher education institutions (HEIs) to leverage their bottom-line especially in situations where public funding has been removed and they are left with no other option but self-funding. Strategies have...

As the instability in the South China Sea rages on, Pyongyang defies the United Nations (UN), China chastises its enfant terrible protégé, South Korea instigates an emergency UN session on the subject, other events have taken the world by storm. “Oppan Gangnam style”, which translates into...

In their bid to embark upon ostensible demarketing, higher education institutions have only ended up cannibalizing their flagship brands. This paper draws upon three illustrations to highlight the unintentional consequences of demarketing in higher education - revised editions of bestselling...