Narrow search
Showing 1 - 10 of 190,734
Cover Image
Innovation in Marketing Channels : Relationships, Technology, Channel Structure
Musso, Fabio - 2014
Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to … as a whole. This work aims to analyze the theme of innovation in marketing channels with a perspective focused on the … insights can be conducted to capture the extent and effects of the changes that occur, as a result of innovation …
Persistent link: https://www.econbiz.de/10014145889
Cover Image
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …
Persistent link: https://www.econbiz.de/10012176090
Cover Image
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
Rajagopal, Dr - 2010
High technology product sales are positively associated with performance of retailers and distributors in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of retail sales strategies and performance of customer services on...
Persistent link: https://www.econbiz.de/10012758446
Cover Image
Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities
Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014
Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …
Persistent link: https://www.econbiz.de/10014147405
Cover Image
New Technologies in Marketing as Competitive Advantage
Cvitanović, Petra Leonora - 2018
The goal of this paper is to outline the effect of new technologies in marketing on competitive advantage of the company. Sophisticated technology is drastically changing the society including consumer behaviour and their purchasing patterns. Many companies are already actively combining IoT...
Persistent link: https://www.econbiz.de/10012908073
Cover Image
Grande Distribuzione Alimentare e Criteri di Selezione dei Fornitori nella Prospettiva dei Piccoli e Medi Produttori (Large Retailers’ Suppliers Selection Criteria. An SMEs Food Su...
Musso, Fabio - 2015
Italian abstract: Il criterio con cui le imprese della grande distribuzione selezionano i fornitori tiene sempre più conto dell'esigenza di rendere gli assortimenti differenziati, aumentando le opportunità per i fornitori minori con specializzazioni di nicchia. Questo lavoro si pone...
Persistent link: https://www.econbiz.de/10013033641
Cover Image
Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis
Gabor, Manuela Rozalia - In: Manager Journal 4 (2014) 1, pp. 67-82
The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in...
Persistent link: https://www.econbiz.de/10011167281
Cover Image
Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
Perovic, Nikola - In: Manager Journal 4 (2014) 1, pp. 83-95
The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive...
Persistent link: https://www.econbiz.de/10011167284
Cover Image
Organisational change in the innovating firm : size, R&D and sector effects
Cozzarin, Brian Paul; Dimitrov, Stanko; Koo, Bonwoo - In: International journal of innovation management 24 (2020) 5, pp. 2050044-1-2050044-37
Persistent link: https://www.econbiz.de/10012271387
Cover Image
Product development activities over technology life-cycles in different generations
Shahmarichatghieh, Marzieh; Härkönen, Janne; … - In: International journal of product lifecycle management : … 9 (2016) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10011645735