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A poisson factorization topic model for the study of creative documents (and their summaries)

Toubia, Olivier - In: Journal of marketing research 58 (2021) 6, pp. 1142-1158

Persistent link: https://www.econbiz.de/10012794321

Social media strategy

Stephen, Andrew T. - In: The Routledge companion to strategic marketing, (pp. 352-363). 2021

Persistent link: https://www.econbiz.de/10012498771

Keeping up and staying fresh : reflections on studying emerging topics in consumer research

Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 114-118

Persistent link: https://www.econbiz.de/10014634436

New approaches to idea generation and consumer input in the product development process

Toubia, Olivier - 2004

This thesis consists of five related essays which explore new approaches to help design successful and profitable new products. The primary focus is the front end of the process where the product development team is seeking improved input from customers and improved ideas for developing products...

Persistent link: https://www.econbiz.de/10009432942

A new approach to modeling the adoption of new products : aggregated diffusion models

Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: MSI reports : working paper series (2008) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10003727337

Beyond conjoint analysis : advances in preference measurement

Netzer, Oded; Toubia, Olivier; Bradlow, Eric T.; Dahan, Ely - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 337-354

Persistent link: https://www.econbiz.de/10003774357

The silver lining effect : formal analysis and experiments

Jarnebrant, Peter; Toubia, Olivier; Johnson, Eric J. - In: Management science : journal of the Institute for … 55 (2009) 11, pp. 1832-1841

Persistent link: https://www.econbiz.de/10003909214

Estimation of risk and time preferences : response error, heterogeneity, adaptive questionnaires, and experimental evidence from mortgagers

Toubia, Olivier; Johnson, Eric J.; Evgeniou, Theodoros; … - 2010

Persistent link: https://www.econbiz.de/10008807764

Optimization-based and machine-learning methods for conjoint analysis : estimation and question design

Toubia, Olivier; Evgeniou, Theodoros; Hauser, John R. - In: Conjoint measurement : methods and applications, (pp. 231-258). 2007

Persistent link: https://www.econbiz.de/10003544640

A convex optimization approach to modeling consumer heterogeneity in conjoint estimation

Evgeniou, Theodoros (contributor); … - 2006 - Rev.

Persistent link: https://www.econbiz.de/10003564727

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