Clements, Matthew T. - In: Economics - The Open-Access, Open-Assessment E-Journal 5 (2011), pp. 1-22
If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key determinant of the feasibility of such signaling. A firm may use...