The research performance of the university is dependent on the various factors such as capabilities of institutions. A comprehensive catalog of 20 capabilities has been identified, out of which 08 highly relevant capabilities have been selected for data collection. Pakistani universities have...

In this research paper major pollution problems faced by Karachi Coastline have been discussed. These are the problems by several reasons e.g., untreated waste and sewage from factories are drained into the sea as well as oil spills from ships and fishing trawlers transiting the port. The...

This research paper investigates different factors that affect Consumer Preference in Airline Industry. Nine Factors were considered for the research. Overall Consumer Satisfaction was dependent variable and rest nine was independent variables. Multiple Regression tool was selected for analysis...

The study was done to find out the relationship that Devaluation and impartial diverse Real Exchange Rate had. The problem was to evaluate the effect of devaluation on economic climate. The Research paper treated two hypotheses, that devaluation was considerably attached to real exchange rate....

The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just...

Brand extension strategy, based on the idea that the built-in value of the familiar brand name is transferable to new products. The major aim of this research paper was to find out that how consumer evaluate brand Extension. Authors have used four variables to establish the relationship with the...

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...