Showing 51 - 60 of 18,312
News reports carrying positive or negative sentiment about a firm influence its stock market performance. This study examines how two firm-controllable marketing factors, advertising and marketing capability, moderate the relationship between news stories and firm stock returns. Analysis of a...
Persistent link: https://www.econbiz.de/10013060176
During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. Between 2006 and 2010, the industry lost approximately 51% in print advertising revenues. The concomitant increase in the less rewarding online advertising has been...
Persistent link: https://www.econbiz.de/10013063881
Providing insight into both consumer behaviour and market dynamics, information about the price elasticity of demand enables companies to optimise pricing strategies and improve their overall competitiveness. As prices and quantities are determined jointly, the empirical evaluation of price...
Persistent link: https://www.econbiz.de/10014259889
We study how digitization affects the efficacy of high-touch interactions, specifically by looking at the relative value of in-person versus virtual interactions (e.g., WebEx, Facetime). In a direct sales context, our empirical strategy exploits a pseudo-random experiment performed on thousands...
Persistent link: https://www.econbiz.de/10014030115
Learning models extend the traditional discrete choice framework by postulating that consumers have incomplete information about product attributes, and that they learn about these attributes over time. In this survey we describe the literature on learning models that has developed over the past...
Persistent link: https://www.econbiz.de/10013404063
This paper examines the properties of G-7 cycles using a multicountry Bayesian panel VAR model with time variations, unit specific dynamics and cross country interdependences. We demonstrate the presence of a significant world cycle and show that country specific indicators play a much smaller...
Persistent link: https://www.econbiz.de/10009636535
This paper presents new evidence on the social returns to education within a macroeconomic growth regression framework. I use improved schooling data and a macro version of the Mincer relationship between education and wages for individual workers. The results suggest that an increase by one...
Persistent link: https://www.econbiz.de/10009640173
This paper extends the analysis of infinite dimensional vector autoregressive models (IVAR) proposed in Chudik and Pesaran (2010) to the case where one of the variables or the cross section units in the IVAR model is dominant or pervasive. This extension is not straightforward and involves...
Persistent link: https://www.econbiz.de/10009640346
We investigate the impact of fiscal variables on bond yield spreads relative to US Treasury bonds in the Czech Republic, Hungary, Poland, Russia and Turkey from May 1998 to December 2007. To account for the importance of market expectations we use projected values for fiscal and macroeconomic...
Persistent link: https://www.econbiz.de/10009640486
This paper introduces the concepts of time-specific weak and strong cross section dependence. A double-indexed process is said to be cross sectionally weakly dependent at a given point in time, t, if its weighted average along the cross section dimension (N) converges to its expectation in...
Persistent link: https://www.econbiz.de/10009640487