Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...

The purpose of this contribution is to highlight the approaches and managerial techniques that enable destination management based on relational and networking culture. The first part of the paper presents a theoretical analysis, examining possible models and cultural approaches for the...