Britwum, Kofi; Yiannaka, Amalia - In: Agricultural and Food Economics : AFE 7 (2019) 4, pp. 1-21
We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to … support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food … two thirds of respondents who received a label with unsubstantiated food safety claims chose this option and were willing …