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The Impact of Animated Banner Ads on Online Consumers : A Feature-Level Analysis Using Eye Tracking

Hong, Weiyin; Cheung, Muller Y.M; Thong, James Y.L - 2021

tracking machine. Experiment 1 found that both motion and looming (animation features) are effective in attracting online … Experiment 2, none of the animation features or their interactions had a significant effect when the subjects were performing a … searching task, indicating that task is an important boundary condition when applying attention theories. Experiment 3 …

Persistent link: https://www.econbiz.de/10013225104

Why display motion on packaging? : the effect of implied motion on consumer behavior

Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209597

Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study

Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of marketing research 58 (2021) 6, pp. 1120-1141

Persistent link: https://www.econbiz.de/10012794318

Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice

Salehi, Somayeh; Sanayei, Ali; Sammaknejad, Negar; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012669030

Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality

Cowen-Elstner, Christine - 2018

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and...