Effects of background complexity on consumer visual processing : an eye-tracking study
Year of publication: |
2020
|
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Authors: | Qiuzhen, Wang ; Ma, Da ; Chen, Hanyue ; Ye, Xuhong ; Xu, Qing |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 270-280
|
Subject: | Background complexity | Cognitive style | Eye tracking | Product image | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Komplexitätsmanagement | Complexity management | Markenimage | Brand image |
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