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How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda; Schmidt, Holger - In: Journal of creating value 7 (2021) 1, pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
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Perception research on developing brand identity for small cities
Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
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The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
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Die neoliberale Stadt : diskursive Repräsentationen im Stadtmarketing deutscher Großstädte
Mattissek, Annika - 2008 - 1. Aufl.
analysiert dieses Buch die derzeit ablaufenden, oft als »neoliberal« bezeichneten Umbrüche in der Stadtentwicklung. Als … empirischer Gegenstand dient das Stadtmarketing, anhand dessen hegemoniale Auseinandersetzungen und diskursive …
Persistent link: https://www.econbiz.de/10003785411
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Urban image construction in Macau in the first decade after the "Handover", 1999 - 2008
Tieben, Hendrik - In: Journal of current Chinese affairs 38 (2009) 1, pp. 49-72
Persistent link: https://www.econbiz.de/10003833138
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Münster als Marke : die "lebenswerteste Stadt der Welt", die Ökonomie der Symbole und ihre Vorgeschichte
Termeer, Marcus - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014007903
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Organizing the entrepreneurial city
Beyes, Timon - In: Handbook on organisational entrepreneurship, (pp. 320-337). 2012
Persistent link: https://www.econbiz.de/10009656170
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Flourishing cultural production in economic wasteland : three ways of making sense of a cultural economy in Berlin at the beginning of the twentyfirst century
Färber, Alexa - In: Creative urban milieus : historical perspectives on …, (pp. 408-428). 2008
Persistent link: https://www.econbiz.de/10003708634
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon - In: International journal of business and economics … 6 (2017) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10011750264