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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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Strategic issues in international retailing
Dawson, John A. (contributor); Larke, Roy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10002114681
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Retailing in international markets, 1900-2010 : a response to Godley and Hang's "Globalisation and the evolution of international retailing : a comment on Alexander's "British over...
Alexander, Nicholas - In: Business history 55 (2013) 2, pp. 302-312
Persistent link: https://www.econbiz.de/10009732710
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The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil; Song, Reo - In: Journal of retailing 91 (2015) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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Editorial: Journal of retailing in the global marketplace
Ganesan, Shankar - In: Journal of retailing 88 (2012) 2, pp. 189-190
Persistent link: https://www.econbiz.de/10009562830
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Internationalisierung von Vertrieb und Handel
Ahlert, Dieter (ed.); Olbrich, Rainer (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002079975
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Internationalisierungsstrategien von Handelsunternehmen
Lingenfelder, Michael - In: Globales Handelsmanagement : Voraussetzungen - …, (pp. 145-178). 1998
Persistent link: https://www.econbiz.de/10001324139
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Internationalisierung im Einzelhandel
Gröppel-Klein, Andrea - In: Distribution im Aufbruch : Bestandsaufnahme und Perspektiven, (pp. 109-130). 1999
Persistent link: https://www.econbiz.de/10001363413