Purpose – This paper aims to evaluate critically the assumption that the main reason for acquiring domestic services from the off-the-books economy is to save money. Design/methodology/approach – Data are reported from an internet survey of 5,500 people living in households with one or more...

The analysis consisted in a field experiment performed by testing the opinions of different consumers groups: two of them located in the European Regions respectively: Friuli-Venezia-Giulia in Italy and Navarra in Spain; a third one located in the Ontario region, Canada. The data were processed...

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...

Examines empirically the effects of the rationing system, open inflation and budget deficits on rural and urban consumption behaviour in mainland China. Employs a dynamic error-correction model. Estimates the model by ordinary least squares (OLS) based on annual data for the period 1952-1991....

An increasing number of consumers orient their purchase choices considering values such as sensitivity towards environmental preservation, rejection of discrimination and solidarity with the poorest peoples. The recent case of agricultural produces supplied by farms where disadvantaged people...

Recent research suggests consumers view brands anthropomorphically and often form self-connections with a particular brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such connections. In the current research, we conceptualize...

Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product...

This paper depicts how the general turn from mass consumption toward increased qualitative differentiation of products - the quality turn - manifest in the South African agro-food system. The strong influence of these quality trends on agro-food systems evolution has been widely discussed in...

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard...