Providing broadband to schools can be an effective way to foster household Internet adoption in neighboring areas. On the one hand, the infrastructure put into place to meet schools' needs can also serve households. On the other hand, students get acquainted with Internet at school and signal...

In programmatic advertising, firms outsource the bidding for ad impressions to ad platforms. While firms are interested in targeting consumers that respond positively to advertising, ad platforms are usually rewarded for targeting consumers with high overall purchase probability. We develop a...

We propose a new strategy for proactive churn management that actively uses social network information to help retain consumers. We collaborate with a major telecommunications provider to design, deploy and analyze the outcomes of a randomized control trial at the household level to evaluate the...

We look at the interplay between price promotions and peer influence in the case of movies in Video-on-Demand (VoD), which are non-storable information goods. We analyze the outcomes from a randomized experiment run for 3 consecutive months using the VoD system of a large telecommunications...