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Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness

Kukar-Kinney, Monika; Walters, Rockney G.; Mackenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10007720189

ARTICLES - Context Is Key: The Effect of Program-Induced Mood on Thoughts about the Ad

Aylesworth, Andrew B.; MacKenzie, Scott B. - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 17-32

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Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - 2014

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Persistent link: https://www.econbiz.de/10014147547

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - In: Marketing Science 26 (2007) 6, pp. 819-833

Persistent link: https://www.econbiz.de/10008787583

Leadership, supervision, and behavioral control : perspectives from an experimental analysis

Scott jr., W. E.; Podsakoff, Philip M. - In: Handbook of organizational behavior management, (pp. 39-69). 1982

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Research methodology in organizational studies

Podsakoff, Philip M.; Dalton, Dan R. - 2006

Persistent link: https://www.econbiz.de/10003805174

Dispelling misconceptions and providing guidelines for leader reward and punishment behavior

Podsakoff, Nathan P.; Podsakoff, Philip M.; Kuskova, … - In: Business horizons 53 (2010) 3, pp. 291-303

Persistent link: https://www.econbiz.de/10003981045

Effects of theoretical contribution, methodological rigor, and journal quality, on the impact of scale development articles in the field of entrepreneurship

Kuskova, Valentina V.; Podsakoff, Nathan P.; Podsakoff, … - In: Strategic entrepreneurship journal : SEJ 5 (2011) 1, pp. 10-36

Persistent link: https://www.econbiz.de/10009011337

Relationships between leader reward and punishment behavior and group processes and productivity

Podsakoff, Philip M.; Todor, William D. - In: Journal of management : JOM 11 (1985) 1, pp. 55-73

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Self-reports in organizational research : problems and prospects

Podsakoff, Philip M. - In: Journal of management : JOM 12 (1986) 4, pp. 531-544

Persistent link: https://www.econbiz.de/10001036719