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E-business development : an exploratory investigation of the smaller Scottish firm
Fillis, Ian; Johannson, Ulf; Wagner, Beverly - In: Research at the marketing-entrepreneurship interface, (pp. 54-64). 2003
Persistent link: https://www.econbiz.de/10003844667
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Factors impacting on e‐business adoption and development in the smaller firm
Fillis, Ian; Johannson, Ulf; Wagner, Beverly - In: International Journal of Entrepreneurial Behavior & Research 10 (2004) 3, pp. 178-191
Globalisation and technology effects appear to have spurred smaller firms around the world to embrace e‐business practices. However, there is considerable variability in adoption and usage from country to country. Drawing on existing research on e‐business and conventional business and...
Persistent link: https://www.econbiz.de/10014769618
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The internationalizing smaller craft firm : insights from the marketing/entrepreneurship interface
Fillis, Ian - 2009
Persistent link: https://www.econbiz.de/10003833940
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A methodology for researching international entrepreneurship in SMEs : a challenge to the status quo
Fillis, Ian - In: Journal of small business and enterprise development 14 (2007) 1, pp. 118-135
Persistent link: https://www.econbiz.de/10003436012
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An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity
Fillis, Ian - In: Journal of strategic marketing 15 (2007) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003437652
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The evolution and development of arts marketing research
Fillis, Ian - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10009301303
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An evaluation of artistic influences on marketing theory and practice
Fillis, Ian - In: Marketing intelligence & planning 27 (2009) 6, pp. 753-774
Persistent link: https://www.econbiz.de/10009526326
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Biographical research as a methodology for understanding entrepreneurial marketing
Fillis, Ian - In: International journal of entrepreneurial behaviour & … 21 (2015) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011342166
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The production and consumption activities relating to the celebrity artist
Fillis, Ian - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 646-664
Persistent link: https://www.econbiz.de/10011325774
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The art of the entrepreneurial marketer
Fillis, Ian - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 2, pp. 87-107
Persistent link: https://www.econbiz.de/10008757401