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Advertising to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott - 2013
Persistent link: https://www.econbiz.de/10011293891
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
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Impact of FDA actions, DTCA, and public information on the market for pain medication
Bradford, David W.; Kleit, Andrew N. - In: Health economics 24 (2015) 7, pp. 859-875
Persistent link: https://www.econbiz.de/10011318473
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237501
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Direct-to-consumer advertising in pharmaceutical markets
Brekke, Kurt R. (contributor); Kuhn, Michael (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001753090
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Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004
Persistent link: https://www.econbiz.de/10002004677