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Permission marketing strategy shaping consumer behaviour through online communication channels

Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18

Persistent link: https://www.econbiz.de/10014287244

Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?

Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391

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Preferences of generations of customers in Slovakia in the field of marketing communication and their impact on consumer behaviour

Cagala, Matúš; Babčanová, Dagmar - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-15

This paper deals with the analysis of the preferences of different customer generations in Slovakia in the field of marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of company strategies and has a key influence on how...

Persistent link: https://www.econbiz.de/10015072408