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51
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
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52
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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53
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
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54
Leapfrogging bei technologischen Innovationen : ein Erklärungsansatz auf Basis der Theorie des wahrgenommenen Risikos
Pohl, Alexander
-
1996
Persistent link: https://www.econbiz.de/10000585081
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55
Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
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56
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
57
Consumer behavior : implications for marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
1983
-
Rev. ed
Persistent link: https://www.econbiz.de/10000595080
Saved in:
58
Price discrimination by a many-product firm
Armstrong, Mark
-
1996
Persistent link: https://www.econbiz.de/10000610462
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59
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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60
Kommunikations-Analyse : Frauen in Deutschland ; Einstellungen, Marken, Medien
Hamburg : Gruner + Jahr
-
1.1984 - 8.1998; 2000 - 2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000434188
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