Information systems researchers often conceptualize constructs as higher-order multidimensional entities. As is the case with the specification of first-order dimensions, researchers seem to have two basic choices regarding measurement specification at the second-order level: to operationalize...

Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...