The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior …: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship … transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and …

The major objective of this study was to test if an official football club sponsorship announcement can influence … official football club sponsorship announcement using event-study method. Our research intention was to test 274 daily stock … prices, in order investigate the potent influence between the announcement of an official football club sponsorship program …

In this study, the authors investigate the impact of sport sponsorship announcements on the stock prices of sponsors …

GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event …. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship … caused by sports events' sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this …

fundamentals. Sponsoring firms' stocks experience large increases in investor attention, abnormally high turnover, and temporary …