Reviews the perceived and actual threats to the book publishing industry arising from electronic storage, management and distribution of information. It argues that publishing has always been primarily a content‐management industry and if not entirely free from technological obsolescence, it...

Purpose – The purpose of this paper is to overview and critique the over‐reach of highly ideological assumptions of neo‐classical economics into policy and governance terrains. The ontology and epistemology of neo‐classical economics know no bounds in their imperial extension to...

Purpose – This special issue aims to present India as one of the world's most promising and fastest growing economies, with multinational companies eager to invest. Design/methodology/approach – Examines the eight articles and the contribution of each to an important aspect of marketing in...

Purpose – This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors, specifically levels of education. Design/methodology/approach – Hofstede's multidimensional framework...

Purpose – Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since global and local brands co‐exist in many regions of...