Hong, Soonkwan; Kim, Chang‐Ho - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 53-75
/methodology/approach – From the extant literature on popular culture and globalization, a theoretical overview of Korean popular culture (KPC) is … globalization process of KPC dynamically hybridize and transform into new cultural tastes in respective cultures. Research … are other tangible products, it assists researchers in visualizing and theorizing about the globalization process of …