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The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung - In: Journal of marketing communications 28 (2022) 8, pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
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The effects of social information cues featured in SNS ads on unfamiliar product adoption
Kim, Hyejin; Park, Keonyoung; Eighmey, John - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 541-569
Persistent link: https://www.econbiz.de/10012179044
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Exploring variations in corporations' communication after a CA versus CSR crisis : a semantic network analysis of sustainability reports
Park, Keonyoung; Kim, Hyejin; Rim, Hyejoon - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10014635491
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"Mammography at age 40-49 saves lives, just not enough of them" : gendered political intersections in communicating breast cancer screening policy to publics
Vardeman-Winter, Jennifer; Jiang, Hua; Tindall, Natalie - In: Gender and public relations : critical perspectives on …, (pp. 221-246). 2016
Persistent link: https://www.econbiz.de/10011546175
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Strategic social media management and public relations leadership : insights from industry leaders
Luo, Yi; Jiang, Hua; Kulemeka, Owen - In: Strategic public relations management : statics, (pp. 47-85). 2016
Persistent link: https://www.econbiz.de/10011498335
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Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang; Jiang, Hua - In: The journal of product & brand management 31 (2022) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
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Incremental upper bound for the maximum clique problem
Li, Chu-Min; Fang, Zhiwen; Jiang, Hua; Xu, Ke - In: INFORMS journal on computing : JOC 30 (2018) 1, pp. 137-153
Persistent link: https://www.econbiz.de/10011848219
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The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell; Mabry-Flynn, Amanda; Shen, Hongmei - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
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Handling negative publicity : the influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)
Chung, Angie; Jiang, Hua - In: Journal of communication management : an international … 21 (2017) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10011776341
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On minimization of the number of branches in branch-and-bound algorithms for the maximum clique problem
Li, Chu-Min; Jiang, Hua; Manyà, Felip - In: Computers & operations research : and their … 84 (2017), pp. 1-15
Persistent link: https://www.econbiz.de/10011710166