Mukherjee, Shubhadeep; Bala, Pradip Kumar - In: Industrial Management & Data Systems 117 (2017) 6, pp. 1109-1126
Purpose The purpose of this paper is to study sarcasm in online text – specifically on twitter – to better understand customer opinions about social issues, products, services, etc. This can be immensely helpful in reducing incorrect classification of consumer sentiment toward issues,...