Sinkovics, Noemi - In: International Marketing Review 33 (2016) 3, pp. 327-350
available VOSviewer software is used to visualise the specified body of literature. NVivo is employed to go deeper and explore … VOSviewer and NVivo can be used to explore large bodies of literature and to experiment with research ideas to enhance the … specific themes identified through VOSviewer. Findings – A total of 17 clusters were identified, representing the major themes …