Enhancing the foundations for theorising through bibliometric mapping
Year of publication: |
2016
|
---|---|
Authors: | Sinkovics, Noemi |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 327-350
|
Subject: | Marketing | Nvivo | International marketing | Bibliometric mapping | Theorising | VOSviewer | Internationales Marketing | Stiftung | Foundation | Bibliometrie | Bibliometrics |
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