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Purpose: This paper presents competing risks models, and shows how dwell times can be applied to predict users’ online behavior. This information enables real-time personalization of Web content. Design/methodology/approach: This papers models transitions between pages based upon the dwell...
Persistent link: https://www.econbiz.de/10014125146
Information systems (IS) research frequently uses survey data to measure the interplay between technological systems and human beings. Researchers have developed sophisticated procedures to build and validate multi-item scales that measure latent constructs. The vast majority of IS studies uses...
Persistent link: https://www.econbiz.de/10014126925
As a nascent area of study, gamification has attracted the interest of researchers in several fields, but little attention has been focused on creating a theoretical foundation for gamification research. The basic idea of gamification is to use game-like features in non-game contexts to motivate...
Persistent link: https://www.econbiz.de/10014113088
Purpose – The physical internet (PI) is an emerging logistics and supply chain management (SCM) concept that draws on different technologies and areas of research, such as the Internet of Things (IoT) and key performance indicators, with the purpose of revolutionizing existing logistics and...
Persistent link: https://www.econbiz.de/10014094334
The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes. Simultaneously, new technologies have altered the dynamics of brand...
Persistent link: https://www.econbiz.de/10014101638
Medical tourism has witnessed significant growth over the last decade. By combining healthcare services with tourism and hospitality, this nascent sector creates a new tourist class with access to affordable healthcare services. Information technology is an essential factor, which can enable the...
Persistent link: https://www.econbiz.de/10014102246
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