Scorrano, Paola; Fait, Monica; Maizza, Amedeo; Vrontis, … - In: International Journal of Wine Business Research 31 (2019) 2, pp. 130-150
Purpose: The link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in particular, online. Therefore, monitoring the level of convergence between online brand identity and online brand...