Bayo-Moriones, Alberto; Etayo, Cristina; … - In: Journal of Service Theory and Practice 25 (2015) 6, pp. 813-835
Purpose – The purpose of this paper is to elucidate the relationship between the political orientation of television viewers and their perception of television programming quality. Design/methodology/approach – Information from a sample of 2,843 viewers is used. Ordinary least square models...