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Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various … various tourism and destination marketing organizations, heritage tourism planners, various policymakers, and the government …
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The study examined the impact of perceived susceptibility of COVID-19 on travel intentions of Pakistani outbound tourists by applying the Theory of Planned Behaviour (TPB). For the purpose of investigation, the data from 170 respondents were analysed to study the mediating effect of subjective...
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This research intends to understand post-pandemic travel intention toward rural areas by extending the theory of planned behavior (TPB). Social media use (SMU) and electronic word of mouth (eWOM) have been incorporated into the original TPB model as additional constructs to increase its...
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ministry of tourism, tour and travel agencies, central and state government-owned tourism departments, marketers and promoters …
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