Yavas, Ugur; Babakus, Emin - In: International Journal of Retail & Distribution Management 37 (2009) 6, pp. 477-492
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store...