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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality

Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310

Persistent link: https://www.econbiz.de/10010242269

Social media marketing effects on corporate social responsibility

Curley, Christina B.; Noormohamed, Nadia Abgrab - In: Journal of business & economics research 12 (2014) 1, pp. 61-65

Persistent link: https://www.econbiz.de/10010338694

Fortune 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223

Persistent link: https://www.econbiz.de/10011448022

Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10011448050

Fortune 100 companies' Facebook strategies : corporate ability versus social responsibility

Kim, Sora; Kim, Soo Yeon; Sung, Kang Hoon - In: Journal of communication management : an international … 18 (2014) 4, pp. 343-302

Persistent link: https://www.econbiz.de/10010461472

Corporations and Citizenship Arenas in the Age of Social Media

Whelan, Glen - 2014

Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas' to identify three dynamics in social media-augmented corporate-society...

Persistent link: https://www.econbiz.de/10013053580

Determinants of electronic word-of-mouth on social networking sites about negative news on CSR

Garcia de los Salmones Sanchez, Maria del Mar; Herrero, … - In: Journal of business ethics : JBE 171 (2021) 3, pp. 583-597

Persistent link: https://www.econbiz.de/10012546977

The effects of message tone and formats of CSR messages on engagement in social media

Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511

Persistent link: https://www.econbiz.de/10012671429

Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks

Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325

Persistent link: https://www.econbiz.de/10012513774

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

Persistent link: https://www.econbiz.de/10013203503