Fortune 100 companies' Facebook strategies : corporate ability versus social responsibility
Sora Kim; Soo-Yeon Kim; Kang Hoon Sung
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Sora ; Kim, Soo Yeon ; Sung, Kang Hoon |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 4, p. 343-302
|
| Subject: | CSR | Facebook | Interactivity | Corporate ability | Corporate communication strategy | Social media | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461472