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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment

Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310

Persistent link: https://www.econbiz.de/10014288223

CSR communication of fashion firms : the importance of social media in the market

In: Annals in social responsibility : ASR 9 (2023) 1, pp. 16-17

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The role of selected themes and formats in social media marketing communication of CSR activities

Noga, Tomasz; Le Viet-Błaszczyk, Milena - In: European research studies 26 (2023) 2, pp. 562-576

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Fashion industry's environmental policy : social media and corporate website as vehicles for communicating corporate social responsibility

Quiles-Soler, Carmen; Martínez-Sala, Alba-María; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 180-191

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Understanding Digital Social Responsibility in the Social Media Context : Evidence from Thailand

Puriwat, Wilert; Tripopsakul, Suchart; Professional … - 2021

Purpose: Organizations across the world consider social responsibility to be one of their most important strategic obligations. In the digital era like nowadays, firms have transformed social responsibility programs into digital platforms - digital social responsibility (DSR). The purpose of...

Persistent link: https://www.econbiz.de/10014086683

Social media, relationship marketing and corporate ESG performance

Ye, Xu; Hou, Rong; Wang, Shihan; Nor Asiah Omar - In: Finance research letters 63 (2024), pp. 1-7

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Driving employee engagement through CSR communication and employee perceived motives : the role of CSR-related social media engagement and job engagement

Jiang, Hua; Luo, Yi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 287-313

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Corporate social responsibility communication of male luxury fashion brands : analysis on Instagram, Facebook and TikTok

Castillo-Abdul, Bárbara; Ortega Fernandez, Eglée; … - In: Management decision 62 (2024) 2, pp. 471-491

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Make me happy, make it credible : the effect of CSR message framing on online brand engagement

Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548

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Social media dissemination of counter accounts and stakeholder support : evidence from Greenpeace's "Save the Arctic" campaign on Facebook

She, Chaoyuan - In: Accounting forum 47 (2023) 3, pp. 390-415

Persistent link: https://www.econbiz.de/10015050477