Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309
Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...