Green brand is a name, term, design, or symbol that identifies seller(s) products and differentiates them from competitors' products. Firms are heavily focused on branding because at the product-market level, brand equity increases channel effectiveness and communications and decreases price...

This study was to understand the role played by secondary packaging for online shopping and its influence on consumer buying behaviour. The study examined the elements which play an important role on consumers buying behaviour of online products. This study is based on a survey of online...