The study examined the role of Oziza FM ‘Akuko Siri’ in opinion moulding among Imo State residents. The study was anchored on the agenda-setting theory. The survey method was adopted; the study has a population of 555,500 from which a sample size of 385 was arrived at using the Australian...

The coming of digital media has contributed enormously to communication. Advertising as an aspect of communication has enjoyed its own share of media digitisation. In view of this, Maharaja (2013) notes that technological development and emergence of new media have tremendously changed the...