The contemporary business landscape is witnessing a paradigm shift towards environmental sustainability, prompting organizations to adopt green practices. Among these, Green Employee Empowerment (GEE) and Green Training (GT) have emerged as pivotal strategies. This study aims to explore the...

This study aims to assess tourists‟ perceptions towards quality tourism services provided at Petra historical site, and to measure tourist satisfaction by examining the impact of quality tourism product on overall tourist satisfaction. In this study, four hypotheses were developed are proposed...

This study aims at classifying hotels in Jordan into groups based on their Total Quality Management (TQM) implementation. Using a survey methodology, the TQM questionnaire was designed to measure the level of TQM implementation throughout Critical Success Factors (CSFs) which are necessary for...

The aim of this study is to identify the move from cultural to creative cultural tourism as new model for meeting tourists' demands for creative experiences. Hence, traditional cultural tourism must reinvent itself as creative tourism for those creative tourists seeking more interactive...

This study sets out to explore the Critical Success Factors (CSFs) necessary for TQM implementation in hotels. It also aims to classify participating hotels into groups based on their TQM adoption by using cluster analysis. Using a survey methodology, 170 questionnaires were sent to managers in...

This study aims to explore the eco-label practices in Jordanian hotels. Respondents included (all) four- and five-star hotels in Jordan, which were chain and independent properties. Data were collected from 48 hotels via questionnaires, were analyzed by using SPSS. The findings showed that all...

Research in service recovery and service innovation has attracted significant attention in recent years but few studies have focused on achieving service recovery through service innovation. The current study aims to bridge this gap in research – to investigate the effect of service innovation...

The tourism industry is one of the most important industries of the Jordanian economy. It generates in Jordan billions of dollars in revenues and thousands of jobs yearly. The study aims to investigate tourism impacts on society in Petra from three perspectives: cultural, social and economic as...

This study aims to explore the impact of Employee Service Innovation Behavior (ESIB) on New Service Development (NSD) among hotels' employees. A research model was proposed in which one hypothesis was developed. The empirical data were collected from employees who are working in four- and...